Case Study
Virtual
Try-on
A try-on plugin for jewellery e-commerce
- E-commerce Plugin
- Virtual Try-on
- Web
A plugin that can be integrated with any accessories e-commerce store and gives shoppers a seamless way to try jewellery, a whole set at a time.
Project Overview
Try the whole set, not one piece
The product
A plugin that can be integrated with any accessories e-commerce store and provides a seamless experience for shoppers to try the jewellery on virtually.
The trial
A trial run with Senco is under way and going well. This case study covers the web screens.
Research
Only one accessory at a time
There are a few brands in the market working on virtual try-on, like Mirrar. After doing my research I found that they only allow one accessory to be tried virtually.
Research Findings
What I Found
- 01
Accessories come in sets
Accessories often come in sets, and users are not able to try sets.
- 02
One piece, one cart item
Users can try only one jewellery, or push only one jewellery to the cart.
- 03
Ticket size stays small
E-commerce suffers as the ticket size is limited to one item.
Objectives
What the Plugin Had to Do
- 01
Try a full set
Let shoppers put several pieces on together, so they can see a set the way it is worn.
- 02
Buy the whole look
Let shoppers push every piece they like to the cart in one go, not just one.
- 03
Lift the ticket size
Give stores a bigger basket per try-on, instead of a single item.
User Flow
From product page to cart
- Product page“Try On” on the store
- Starting sessionLoading screen
- Notice & consentCamera, nothing stored
- Your LookFace & Neck, Hand
- No hand detectedPrompt to show your hand
- Add to lookCategory, then product
- Empty lookAdd Jewellery
- Look totalPieces and price
- Add to cartThe whole look
- LoginMobile number + OTP
- Before you goRating and compliments
Consent before camera
The camera starts only after a short notice and consent, with a plain statement that no biometric data is stored.
One look, many pieces
Face & Neck and Hand share one look; every piece added updates the piece count and the total.
Graceful when it fails
No hand in view or nothing added yet each get a clear prompt, not a blank screen.
Prototype
Web screens
Try it: click TryOn, accept, then add, swap or remove any piece.
Results & Impact
What Changed
- 01
Up to five pieces in one look
Where existing tools try one accessory, one look now holds earrings, a necklace, a nosepin, a bangle and a ring together.
- 02
The whole look in one tap
A single Add to cart takes every piece on the look, instead of one piece at a time.
- 03
A bigger basket per look
In the example look on the screens, one piece is ₹53,361 and the five-piece look is ₹1,40,361, about 2.6× the ticket. An example from the design, not trial data.
- 04
Trial run with Senco
The trial with Senco is under way and going well. Live numbers from the trial will be added here as Senco shares them.
Virtual Try-on
Try it on, keep the whole set
A try-on plugin built around how jewellery is really bought: in sets. The trial run with Senco is under way and going well.